Na semana passada, desentendi-me com os comandos do html e nÃ£o consegui publicar este vÃdeo de Jean Baudrillard, que tinha morrido dois dias antes, a 6 de MarÃ§o.
Â«Isto Ã© precisamente aquilo que o filÃ³sofo e sociÃ³logo francÃªs Jean Baudrillard chama uma “simulaÃ§Ã£o”: a tentativa de dar vida Ã realidade passada e perdida do nosso encontro televisivo com ele.Â»
Â«The post-9/11 world provides many (…) validations of Baudrillard’s theories, not least the spectral bogeyman himself, Osama bin Laden, a man whose continued existence is pretty much irrelevant. As long as his simulacrum, a combination of blurry photos and wonky videos, exists within the media universe, he does his job, both for his supporters and his opponents, as hero and/or villain. Even al-Qaida itself only “exists” as a loose notion of shared values, rather than a cohesive organisation. It comes into being because individuals and groups act in its name; and because we (via our political representatives and the media) also attribute those actions to it. The representation is bigger and brighter than the reality, although looking for the links between the two may be futile – as Baudrillard himself put it, “There is no more hope for meaning.”
Not to be outdone, George Bush appeared in Iraq in November 2003, bearing a Thanksgiving turkey. The turkey was intended to represent the peace and prosperity that the coalition forces had brought to Iraq, thus offering a perfect simulacrum – a hyperreal symbol for something that doesn’t exist. And just to add to the postmodern fun, it wasn’t even a real turkey.Â»
Â«The recurring theme of Baudrillard’s work is that we live in a world in which representation and simulation have come to dominate over what was once thought of as reality, to the extent that our reality now often is our simulation of it. That’s why it is now not only possible to be “famous for being famous”, but it’s what many young people actively have as an ambition. Because of thinkers like Baudrillard, we have come to think better and deeper about such issues, which is why we should be more prepared to forgive him for his many excesses.Â»
Se um filÃ³sofo pode influenciar a cultura de massas sendo referÃªncia para filmes como Matrix ou eXistenZ, nÃ£o me parece jÃ¡ muito pouca coisa. Quase tudo o que li contra Baudrillard a propÃ³sito da sua morte foram denÃºncias morais primÃ¡rias, nÃ£o discussÃµes de argumentos.